Elam Jay is well-known as a performing artist and producer, and also as a tenacious businessman.

The Swiss-Moroccan figure, is an entirely self-made man, distinguished by his all-rounder personality. There was no silver spoon in the mouth of Elam Jay when he came into the world in Casablanca, in 1974, where he spent his early years.

He moved to Geneva at the age of 14, and was taking temporary side jobs while being a student, in order to cover the first professional studio recording sessions’ fees.  He’ll be soon drawn into entrepreneurship, when at 16, the young man founded his first business, a Dance Academy in the cosmopolitan city, where he was giving dance classes to a crowd of 150 kids and teenagers.

The artist was already the creator of his songs when he signed a recording contract with Sony Entertainment. The release of the first single, “Wanna Be Free,” created a presence for Elam Jay on the European continent. Meanwhile, writing, composing and producing for other artists from countries as Turkey, Egypt, Romania, Switzerland, Morocco or USA, reinforced his status as an eclectic producer.

Willing to extend his music to a more international market, Elam was in and out USA, learning the American entertainment industries culture. But important business opportunities, determined his moving back to Morocco, in 2004.

Elam returned to his origins, as owner of the Universal Music licensee for the Moroccan territory and as a founder of the music label Platinum Music, with the vision of launching the music industry in the African continent.  Pioneer in his field, and a visionary by definition, Elam revolutionized the music scene of the moment, launching a new generation of artists seeking for modernization and originality.

Elam Jay is most recognized for his charismatic and elaborate live performances. His shows are always encompassing lot’s of performers like dancers and live bands. Watching his showmanship skills on stage is a grand experience. He is a true visual artist, and Elam mesmerize his audience with dancing scenery on eclectic, authentic sound, a fusion of African rhythms, Gnawi, R&B flavor, and dancehall and impressive lighting and Special effects.

Elam Jay partnered with Coca Cola for their North African territories campaign, becoming the first Moroccan spokesman for the company.  The partnership gathered him critical acclaim with the song, Morena, which became a massive international hit. (reached over 300 mil people on the MENA reagion)

Likewise, in 2007, the artist collaborated with a leading telecommunication company in Morocco, who incorporated Elam’s Gnawitone hit song on their successful launching marketing campaign. (with 50 mil reached)

Regardless, following his entrepreneurial spirit, Elam developed other businesses over time, in completely different sectors like Real Estates, concierge luxury services as owner of the international franchise Quintessentially, or events, being at the head of some unforgettable ones, as Morocco Mall’s Grand opening, 2009-2010 Marrakech Grand Prix official parties, Quintessentially launching or birthday parties for some famous presidential family members.

But music and film industries remain his main purpose in life.

While getting ready for the big comeback in Morocco, he founded Jay Vibe Records, in 2018, a US music label based in Atlanta. Consequently, when the number of the international signed artists grew significantly, Elam took the initiative to set up his own offices and recording studios, in Miami, investing time on creating a music catalog unique by it’s mixture of influences and styles.

Driven by a tremendous ambition to succeed, at the highest level, in his motherland and armed with tons of patience, Elam decided to give himself all the time needed for implementing and developing essential audio and film infrastructures in Morocco and for training his own teams of professionals who got the strength, the attitude and the mentality for this business.

Today, after many years of hard work and heavy financial investments, Marrakech Media Village is here, a dream come true. The huge project is home for Rise the nation, the first major music label in Africa. Unveiling to an international audience the remarkable talents laying on the continent, is the label’s ultimate goal.

With this vision in mind and one foot in both continents, Elam Jay believes that music can bridge cultures and transcend racial boundaries.